The Power of Product Naming: How the Right Beauty Name Drives Clicks, Trust, and Sales
Think about Rhode’s Peptide Lip Treatment, NYX’s Butter Gloss, and Dior’s Addict Hydrating Shine Lipstick. What do they have in common? Sure, the formulas are good and the packaging is pretty — but honestly, a huge part of their success comes down to the name. Before a customer ever swatches the product or reads a […]